A week of on-brand content in an afternoon — not a week of late nights.一个下午，完成一周的品牌内容——不必再熬夜赶稿。
Your team is expected to post more, on more platforms, with fresher ideas — every single week. This hands-on workshop shows them how to use AI as a creative partner: generating ideas, writing scroll-stopping captions, planning campaigns, designing visuals and scripting Reels and TikToks, all in their own brand voice. 团队每周都被要求在更多平台发布更多、更新鲜的内容。本实战工作坊教团队把AI当成创意伙伴：构思点子、撰写抓眼球的文案、策划活动、设计视觉，以及编写 Reels 与 TikTok 短视频脚本——全部保持品牌自己的语气。
Trusted by teams at合作过的机构包括
AI Productivity & Automation for Social Media Content Creation gives teams a practical, repeatable way to create content with AI. The morning builds prompting skill and campaign planning with ChatGPT, Claude, Gemini and DeepSeek. The afternoon moves into AI visuals and short-form video — then teams put it all together in a live campaign sprint.AI赋能社交媒体内容创作为团队提供一套实用、可重复使用的AI内容创作方法。上午学习提示词技巧，并用 ChatGPT、Claude、Gemini 与 DeepSeek 策划活动。下午进入AI视觉与短视频创作，最后各组在现场活动冲刺中整合所学。
AI handles the heavy lifting — first drafts, variations, repurposing. Your people bring what AI can't: brand judgement, local insight and the creative spark that makes content worth stopping for.AI负责繁重的工作——初稿、多个版本、跨平台改写。团队则发挥AI做不到的：品牌判断、本地洞察，以及让人愿意停下来看的创意火花。
Not slides about AI. Every participant creates real captions, plans, visuals and video scripts for their own brand.不是“讲AI”的幻灯片。每位学员都为自己的品牌，亲手做出真实的文案、计划、视觉与视频脚本。
Tested prompts for post ideas, captions, hooks, hashtags, product descriptions and video scripts — built on clear context, objective, audience, tone and format.经过测试的提示词，涵盖贴文点子、文案、开场钩子、标签、产品描述与视频脚本——建立在清晰的背景、目标、受众、语气与格式之上。
Campaign objective, target audience, key message, five post ideas with sample captions, and a weekly posting plan — drafted with AI, sharpened by you.活动目标、目标受众、核心信息、五个贴文点子与示范文案，以及每周发布计划——由AI起草，由您打磨。
A poster concept, an AI image prompt, a short-form video idea with scene-by-scene script and an AI video prompt — all in a consistent brand look.一份海报概念、一条AI图像提示词、一个附分镜脚本的短视频点子，以及一条AI视频提示词——全部保持一致的品牌风格。
Most people type one line and get generic content back. In Module 1, participants learn to give AI the context it needs. Pick a business and a format to see the difference.大多数人只打一句话，得到的内容也平平无奇。在第一章节，学员将学会给AI足够的背景。选择一个行业与内容形式，看看差别在哪里。
1 · Choose a business1 · 选择行业
2 · Choose a format2 · 选择内容形式
Illustrative examples written for this page. In class, participants run these prompts live on their own brand and refine the output.以上为本页面撰写的示范例子。课堂上，学员会以自己的品牌现场运行提示词并优化结果。
Module 2 shows how to turn a single product update or campaign idea into platform-ready content for every channel your audience uses.第二章节教您把一则产品消息或活动点子，转化为适合受众所用各平台的内容。
One brief, one key message — AI adapts it for each platform's audience and format.一份简报、一个核心信息——AI按各平台的受众与格式进行改写。
The repeatable routine participants take home from the closing session — times are typical for a small team.学员在结业环节带走的可重复流程——所示时间为小团队的一般情况。
Pick your role and industry to see which modules matter most and what you could create. Open any module for the details.选择您的岗位与行业，看看哪些章节最相关、可以创作哪些内容；点击任一章节查看详细内容。
I work in…我的岗位是…
My industry is…我的行业是…
For your role, content you could create with AI:针对您的岗位，可以用AI创作的内容：
In your industry, content ideas that perform:在您的行业，表现出色的内容点子：
Icebreaker:破冰： "What content do we create most often?"“我们最常创作哪些内容？”
Hands-on:实操： Social Media Content Generator — create and refine prompts for a caption, a promo idea, a TikTok/Reels script and a content calendar.社交媒体内容生成器——为一则文案、一个促销点子、一段 TikTok/Reels 脚本与一份内容日历，撰写并优化提示词。
Hands-on:实操： build a mini campaign plan — objective, audience, key message, 5 post ideas, sample captions and visual direction.打造迷你活动方案——目标、受众、核心信息、5个贴文点子、示范文案与视觉方向。
Hands-on:实操： create a visual campaign concept — one poster, one short-form video idea, one AI image prompt, one AI video prompt and a supporting caption.打造视觉活动概念——一张海报、一个短视频点子、一条AI图像提示词、一条AI视频提示词，以及一则配套文案。
Hands-on:实操： teams present their campaigns and get quick feedback from the trainer and peers.各组展示活动方案，并获得培训师与同伴的即时反馈。
Outcome:成果： a routine your team can run every Monday, starting next week.一套从下周起，团队每周一都能执行的流程。
Participants don't just learn about AI content — they leave with content ready to schedule.学员不只是“认识”AI内容创作，而是带着可以直接排程发布的内容离开。
First drafts in minutes, so time goes into refining, not staring at a blank page.几分钟完成初稿，时间用来打磨，而不是对着空白页发呆。
Shared prompts keep tone, message and visuals aligned across the team.共用的提示词让整个团队的语气、信息与视觉保持一致。
Fresh angles from audience pain points, trends and competitor content.从受众痛点、趋势与竞争对手内容中找到新角度。
Short-form scripts and AI video prompts any team member can produce.任何团队成员都能制作短视频脚本与AI视频提示词。
See each tool create real content, step by step, with Malaysian business examples.逐步观看每项工具创作真实内容，结合马来西亚商业案例。
Participants write, test and refine prompts on their own brand and products.学员以自己的品牌与产品，撰写、测试并优化提示词。
Compare outputs, spot what works and sharpen each other's content.比较成果、找出有效做法，互相打磨内容。
Teams build and present a full campaign — text, visuals and video.各组打造并展示完整活动——文字、视觉与视频。
No design or technical background required. Participants bring a laptop and smartphone; free versions of most tools are enough for class, and we advise on setup beforehand. Delivered in English, Mandarin or both.无需设计或技术背景。学员需自备笔记本电脑与智能手机；课堂上大多数工具的免费版本已足够，课前我们会协助设置。可用英语、华语或双语授课。
AI Adoption Specialist · Corporate Trainer · Founder, D Action ConsultancyAI应用落地专家 · 企业培训师 · D Action Consultancy 创办人
David brings over 20 years of commercial and leadership experience at GlaxoSmithKline (GSK), where he served as Sales Director and earned multiple Sales Excellence Awards. He knows what it takes to win attention and turn it into business — and teaches AI as a tool to do exactly that.David 拥有超过20年在葛兰素史克（GSK）的商业与管理经验，曾任销售总监，并多次荣获销售卓越奖。他深知如何赢得关注并转化为业绩，并把AI作为实现这一点的实用工具来教授。
As founder of D Action Consultancy & Services, he specialises in AI adoption for sales, marketing and content creation, and uses AI every day to create his own posts, visuals and videos. He has trained 6,000+ professionals across 100+ companies — including major banks, insurers, government agencies and multinationals.作为 D Action Consultancy & Services 创办人，他专注于销售、营销与内容创作的AI应用，每天亲自用AI创作贴文、视觉与视频。他已为超过100家企业、6,000多名学员授课，包括大型银行、保险公司、政府机构与跨国企业。
Banks, insurers, multinationals, government agencies and growing SMEs.银行、保险公司、跨国企业、政府机构与成长中的中小企业。
Run the workshop in-house for your organisation. Tell us about your brand, platforms and audience — we'll tailor the exercises and campaign sprint to your industry. HRD Corp claimable.为您的机构举办企业内训。告诉我们您的品牌、平台与受众，我们会根据您的行业量身调整练习与活动冲刺。可申请 HRD Corp 津贴。
ChatGPT, Claude, Gemini, DeepSeek, Canva, CapCut, Instagram, Facebook, TikTok, LinkedIn and WhatsApp are trademarks of their respective owners. This independent programme is not affiliated with or endorsed by any of them.ChatGPT、Claude、Gemini、DeepSeek、Canva、CapCut、Instagram、Facebook、TikTok、LinkedIn 与 WhatsApp 均为其各自所有者的商标。本课程为独立培训课程，与上述公司无隶属或背书关系。
